Attraction Marketing- A Skill You Must Have For Success- Part 2

The first post in this series gave an overview of what Attraction Marketing is.  You must increase your knowledge so you have VALUE to give.  So the next question is "How do I give the value I have"?  Today I'm going to give you 3 simple strategies I use to get my value out into the world of Network Marketing. Here we go...

1. Facebook- I use facebook to post my links (which lead to a capture page, video, ebook, or my blog) my wall and on walls of groups that I have joined.  I give a tidbit of the information of what they will find when they click the link.  I don't post links on other people's walls, this is considered spamming.  If you want to direct you content/value to specific people send them a private message.  Also, when I receive a friend request, I accept it and then immediately send them a private message thanking them for the friendship and giving them a link that has some free information or value.  I also make sure I put my website/blog link in all messages I send. 

2. Linked In- This is a great place to connect with people in your niche, in groups, or in your company. Same technique applies here.  When I receive a connection request, I immediately send them a private message thanking them and offering some value.

3. Twitter- Twitter is a little bit different.  In the "news feed" of twitter you can post links offering value.  People will also often send you private messages.  I respond to all of these saying thank you and then I either ask them to connect with me on facebook, visit my blog, or I'll offer something of value (ex. free ebook).

These are just three simple strategies on offering your value.  There are a ton of ways to offer your value and MANY more social network sites to join.  These are just 3 of the more user friendly sites that I enjoy. Why is it important to do these tedious tasks?  It helps build relationships, which is essential in network marketing.  Social Media websites have become a HUGE resource for connecting with people and growing your business. An important point to remember is NOBODY is going to join you in your business or purchase something you have to offer until they know you have done your research and have something good to offer. You must ATTRACT people to you, get to know them, offer value, and build the relationship before you ever go "pitching" someone on your business or service.  If you immediately start say "Check out my company" or "Let me build a blog for you", people's first thought is going to be "I don't even know you, how can I trust what you have to offer." Therefore, you have lost your lead without ever giving them a chance.

The last part in this series is going to be focused on "follow-up."  If you don't put this in place during your daily routine...you will not succeed.

To Your Success,

Margaret Wilson

Attraction Marketing...A Skill You Must Learn For Success- Part 1

When I first heard the phrase "people join you, not the company", I thought "what does that mean"?  It wasn't until recently that I truely discovered the meaning and value behind this concept.  When I first started into home based businesses it sounded so easy: pay some money, here's your website, here's a little training to get you started.  So I paid the money, got the website, watched the trainings, and also got no results. I continuously asked myself "What am I doing wrong"?  Then after listening to a few more webinars and reading some books on MLM it dawned on me... NOBODY knows who I am.  Sure, I was on Facebook and Twitter but that's not enough.  I have learned you have to first increase your knowledge so you have something to GIVE to people who are interested in Network Marketing.  Read everything you can about blogging, MLM, facebook, twitter, and attraction marketing.  The thing that you GIVE must have VALUE. In other words, how is what you have learned going to help someone else grow THEIR business.  What can you GIVE that others are looking for?  That is attraction marketing. That is what brings people to you. 

Once I had the knowledge then I asked "What do I do with this"?  You GIVE it out on social websites, your blog, and your website. This is how you begin to get your name known in the world of Network Marketing.  If nobody knows you exist how are you going to grow your business?

This is the first article in a series.  In the next segment I'll go into more detail about how to get the knowledge that you know out into the world of Network Marketing.